While CMOs do plan to invest, a major focus of that investment must also be on hiring, retraining and redeploying people to improve efficiency, agility and responsiveness of the organization.
From an agency perspective, in an article written by Patrick Rona, president of Tribal DDB Asia Pacific, titled “The Digital Talent Gap”. He gave his point of view slightly after arriving in his new role in Asia.
“I’ve been thinking a lot about the word ‘talent’ lately. Before moving to Asia, the digital ‘talent gap’ was the most frequently cited issue that people told me I’d face here. And true enough, since moving here, the lack of people with the specific set of digital skills that I was used to in Europe has been palpable. “