I was on the road, when the news on the radio rattled a news article on the calibre of English used in music today, being likened to 3rd graders. This brought me back to a meme I saw on my newsfeed, seen below.
The question of digital in companies today is very much a ROI discussion. In fact it is the negative effect of not understanding it, that has been spreading slowly to not only companies like mine but clients as well. My argument in context to my business, is that this lack of understanding of ROI is stemming primarily in the existing talent gaps resulting in an indirect challenge to an age – old legacy of how companies should run. There are some surprising insights though, that I’ve decided to cut this article into two parts. The talent market itself and what CMOs, brands and agencies think, which I will post later on this week. (more…)
It’s a sensitive topic, and a real world issue for most brands today. Are they getting too “digital”? And how do we know if we are too “digital”?