Had an interesting talk this afternoon with some of my advertising colleagues on the matter of “Does your parents know what you do at the office?”. Surprisingly enough, not a single one of of them did!
Its comforting to know that our table was not the only hapless group that had no designation the world could call our own, but apparently a study done by LinkedIn showed that 1 out of 3 parents don’t really know what their kids do at work as well.
Health activist detest it, dietitians say “stay away from it!”, Oscar Mayer on the other hand, just wants you to wake up to a freshly cooked bacon morning! Why? well scent of course. The breakfast sensory activators are one of the pick me ups today, in the world of neuroscience marketing. It reminds us of a late weekend brunch feasting, or mum’s call to hit the table for a family breakfast fry-up. All of which are emotional triggers that stimulates a smile that arises from the depths of any growling tummy.
So I spent a month and a half in Hawaii with the sis and mum. Tried to get away from the hustle and bustle of life, but after 5 days, I needed to get my hands on a computer terminal.
It was not funny at all. People were hitting the sack at 9PM, as if they forgot the night actually existed. Needless to say, the socialites by this time consisted mostly of Monk Seals and Turtles getting it on before the full moon of October.
I did however get my hands on a very interesting book, called “The Numbers Game: Why Everything You Know About Football Is Wrong”. For those of you that might be wondering what this is all about, watch the movie “Moneyball” starring Brad Pitt to get a better idea on baseball teams in the USA, using stats and players to buy wins.
Now here is where it gets real scary. I was applying some of these principles mentioned by the Author Chris Anderson and David Sally to the world of Advertising. Now Sally’s point of view is that a team like Stoke City did not have to play pretty football to win games. In fact they played without the ball most of the time to ensure they won the game. Now how does one play football without having the ball? I’ll let you guys figure that one out.
What I’m about to state here is that the same concept does to a certain extent apply in the world of advertising agencies. These organisations are so hell bent on doing things the way it has always been done, that they look at weak measures of success to appeal to their vanity rather than really getting successful with their clients or billings.
Ok, so this is the ever debated question, since it was even categorized in small print somewhere between marketing and sales. Does advertising work? Well, I guess the guys at Ambassador got that part covered in their annual report called “Advertising: Do You Buy It?” F@#k yeah I do!