Had an interesting talk this afternoon with some of my advertising colleagues on the matter of “Does your parents know what you do at the office?”. Surprisingly enough, not a single one of of them did!
Its comforting to know that our table was not the only hapless group that had no designation the world could call our own, but apparently a study done by LinkedIn showed that 1 out of 3 parents don’t really know what their kids do at work as well.
3 months of working up an appetite for destruction is enough for me to realise why I can’t function in an office environment. Ok, wait a minute, that might be a little harsh. What I meant was, why I can’t function in office environments, today.
I’m a freelance contractor, yes you can say that I am hired to fix people’s problems. I don’t ask, I just get it done. It’s been a good time thus far, but I just find it harder getting shit done in the office. Here’s 5 of my own reasons.
So I’ve been reading up on this new framework used in customer interviews, called Jobs To Be Done. It is interesting how some of the applications help strategist and businesses define what is really needed by the customer. What is more interesting about this framework, is how we as consumers hire products to perform a certain function for us, and if it does the function well enough, satisfying both our emotional and social needs, it might just be hired again. Seen in the “Milkshake man” example below in Clayton Christensen’s lecture.
While CMOs do plan to invest, a major focus of that investment must also be on hiring, retraining and redeploying people to improve efficiency, agility and responsiveness of the organization.
From an agency perspective, in an article written by Patrick Rona, president of Tribal DDB Asia Pacific, titled “The Digital Talent Gap”. He gave his point of view slightly after arriving in his new role in Asia.
“I’ve been thinking a lot about the word ‘talent’ lately. Before moving to Asia, the digital ‘talent gap’ was the most frequently cited issue that people told me I’d face here. And true enough, since moving here, the lack of people with the specific set of digital skills that I was used to in Europe has been palpable. “
So I spent a month and a half in Hawaii with the sis and mum. Tried to get away from the hustle and bustle of life, but after 5 days, I needed to get my hands on a computer terminal.
It was not funny at all. People were hitting the sack at 9PM, as if they forgot the night actually existed. Needless to say, the socialites by this time consisted mostly of Monk Seals and Turtles getting it on before the full moon of October.
I did however get my hands on a very interesting book, called “The Numbers Game: Why Everything You Know About Football Is Wrong”. For those of you that might be wondering what this is all about, watch the movie “Moneyball” starring Brad Pitt to get a better idea on baseball teams in the USA, using stats and players to buy wins.
Now here is where it gets real scary. I was applying some of these principles mentioned by the Author Chris Anderson and David Sally to the world of Advertising. Now Sally’s point of view is that a team like Stoke City did not have to play pretty football to win games. In fact they played without the ball most of the time to ensure they won the game. Now how does one play football without having the ball? I’ll let you guys figure that one out.
What I’m about to state here is that the same concept does to a certain extent apply in the world of advertising agencies. These organisations are so hell bent on doing things the way it has always been done, that they look at weak measures of success to appeal to their vanity rather than really getting successful with their clients or billings.
Well, I might have had a laugh when I watched this online video. But at the end of it? I don’t really see a relation between feeling sexy and the product “benefit”. So here’s the story, for those of you who don’t know, Monistat is a manufacturer of women hygiene products. They created this ad that was released recently that kinda pissed some granny panty wearers. Here is the clip
As I perspire with disgust, the thought of why I’m here, breezes through my mind. The heat in the office that I am temporarily displaced in is excruciating, and so was my last meeting with a prospective client.
Im putting up this post to talk about HOT and COLD. Yes, it’s weird that in the business world it’s the total opposite of how we really feel with our actual sense of touch. Kettle hot equals move your f#@king hand away, and rainy day cold could mean its time to get it on, perhaps.
Was going through some pitch submissions for a project, and realized that only one submission actually answered the brief. I was rather surprised because some of these came from the big boys in the industry.