What if the newest form of content delivery was optimum but not ideal?
Great reading piece. I could almost see how, in advertising, this really works to make us think back and remember how the crown of creation really developed civilizations of man.
Deep in grained in us, is the nature of where we come from. Experiencing something the easiest, and cheapest is not really what a brand should think about, when it wants more customers. But does enjoyment strike high on ratings, or does it reward the cultural experience.