Month: August 2014

Belly will run 7-Eleven’s digital loyalty program in 2,600 convenience stores

Quick and dirty way to get more people to use your app. Well, I was going through this Belly loyalty application, and it does show a lot of promise. Wonder how this would pick up in Asia. It really gives me that Grab Taxi vibe of linking up commuters with taxi drivers. Simple and affordable way to get started with your own loyalty programme if you are a merchant.


Given 7-Eleven participated in digital loyalty startup Belly’s most recent $12 million funding round, you would figure the convenience store giant was bound to start installing Belly’s iPad rewards terminals in retail locations around the country. Well, that roll-out begins began this month, and by the end of this year 2,600 7-Eleven stores in North America will start awarding points and handing out free cups of coffee and Slurpees to Belly’s growing user base.

Belly started out in Chicago as a rewards program for small businesses that didn’t have the resources to create their own amenity programs. Instead of joining a bunch of individual loyalty programs, customers just signed up for one, [company]Belly[/company], using its app to check into iPad terminals at any participating business. Each check-in accrues a certain number of points, which can be exchanged for goods or services determined by the retailer that awarded them, for instance…

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5 Reasons Why I Can’t Get Shit Done In The Office

3 months of working up an appetite for destruction is enough for me to realise why I can’t function in an office environment. Ok, wait a minute, that might be a little harsh. What I meant was, why I can’t function in office environments, today.

I’m a freelance contractor, yes you can say that I am hired to fix people’s problems. I don’t ask, I just get it done. It’s been a good time thus far, but I just find it harder getting shit done in the office. Here’s 5 of my own reasons.


The 10 things I am taking away from Hyper Island

So, it’s been quite a while since my last post. And there is good reason for it. I’ve just finished the major portion of my MA course at Hyper Island. Yes I have this picture to prove it!


The journey however has not ended. And just to add to my collection of experiences that I’ve been through, I am taking these important points to share with those that are thinking of taking the plunge as well.

Get Ready To Be “Wronged”
Yes, at HI there is no wrong or right, so if you think you are coming into this school to show people what a hot-shot you are? You are sadly mistaken! In fact, be ready to have some pretty good answers in your first two weeks, and you would soon realise how uninformed you are.

Forget Books
So this is what I picked up on. Don’t bring note books! Half the time, the slides from the presenters are given, but its all visual aides and that’s about it. The secret to this, is for you to come up with your own notes, in your HEAD! Yes, the coursework is designed for you to question it. So don’t go thinking HI is going to feed you answers.

Enjoyment In Reading
So this is where I found my calling. Read the books that inspire you, not what your friends or New York Times say is a best seller. I found myself struggling in the past to finish books. But at HI, the coursework recommended readings are one of the most interesting and eye-opening. Forget Seth Godin!



Referencing & Organisation
I spent a lot of time at the library and online resources finding for journals and articles. Something I thought was all academic fluff in the past. This however opened up my view on how to approach desktop research more accurately, which helps in my own day to day work.

Mobile Tech
If i said forget notebooks earlier on, perhaps two key assets in your MA journey that might be better are “Evernote” and any E-Reader. Lots of the recommended journals and supported reading for coursework projects comes in PDFs and HBR styled articles. Using a simple mobile device and application to capture and read anywhere is very important, especially if you are lying in bed at night after a long day at work, and have to catch up on some reading.


Be ready to answer your questions
If you are going to ask a question, perhaps a better way of approaching it, is to provide your point of view as your question instead. And then discuss it!

Group Dynamics
HI promotes massive amounts of group collaboration. So if you are an introvert, you might want to be better prepared. The coursework however does cater for individual contribution. Just be ready to be bombarded with open talks, coaching techniques, speaking and lots of hugs!


A space to call your own
There is no such thing as a classroom, its your home. HI is a space where you get away to think, ideate and collaborate. It’s how the students change and evolve with cohorts, that the space evolves as well. For us, this is truly a home environment with a family of people who cares how you progress in your MA.

Celebrate Underachievement
If you think you did badly in school, well think again. HI is a place that rewards you for mistakes. It simply means you need to tell them what you learnt. Being Asian, most of us are not comfortable with this. So a great incentive for those who are feeling less confident of getting through and MA.


Your own agency of friends
You will soon realise that most students who are working, end up not! This is simply how HI works. It shows you your true potential and how, as an individual or cohort, do better things within the digital space.  So be prepared for an unprepared career shift.

I hope this little list might be incentive enough for you to make that change in your life as well. The real learning is actually subjective, and like that paper trail of life experiences seen in that picture above, they are all different for each individual. Its how we bring our own spice of life to it, making it an adventurous journey.