Brilliant article by Tadhg Kelly. The question remains, if YouTubers should really be paying game developers for using their content? Well they are earning a potential 4m/year doing humorous game walkthroughs. How harmful is that?
It’s just another business model created from the games industry, just like development, design, publishing, brokering, licensing, etc. Everybody wants a piece of that small pie, and now when the industry extends to the use of games within the branded content segment, it goes back to the stone age of copyright infringement, as the best source to earn money? Come on!
They forget that some of these creators of content, are not being watched because of the games, but the delivery of the content by the creators themselves. In that case, shouldn’t they be doing these developers a service instead? Some of the games or horrendous, in fact I don’t understand how they even make it on STEAM to be honest.
If you have a say this, re-blog this and share your view.
Editor’s note: Tadhg Kelly writes a regular column about all things video game for TechCrunch. He is a games industry consultant, freelance designer and the creator of leading design blog What Games Are. You can follow him on Twitter here.
PewDiePie, TotalBiscuit, Vegetta Gaymer, TheDiamondMineCar, VanossGaming. These and many more represent the new frontier of gaming media. They are “YouTubers”, channels on YouTube that record lengthy (known as “Let’s Play”) gameplay videos and use them as footage for episodic, usually comedic, shows.
YouTubing (and similar through services like Twitch) has been gaining momentum for a while, but this year it seems to have broken through into the wider consciousness. Some channels have attained enormous followings and are starting to exert huge influence. Many indie developers report, for example, that YouTubing is far more successful in driving sales than the traditional PR/press machine. Many attribute the initial flocking of users…
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