Finally, Puppy Videos That Pays Off


I was not really impressed by the video to say the least – as I’ve seen much better home made ones. The idea of using ad-revenue streams and the power of the click-to-donate is a clear ‘no-brainer’, but why wasn’t it ever done this well.

Pedigree’s new experiment to help dogs in need of adoption, got me thinking if this could be done for other charity organizations as well. So, on one had we have the clients asking for a viral video, on the other we have a social responsibility to make sure it goes viral. Not bad for a win-win! All with the click of our mobile-social self. Great stuff from the guys at Colenso BBDO in NZ, and a thought for all of us, next time we do that ever infamous viral video.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s