I was not really impressed by the video to say the least – as I’ve seen much better home made ones. The idea of using ad-revenue streams and the power of the click-to-donate is a clear ‘no-brainer’, but why wasn’t it ever done this well.
Pedigree’s new experiment to help dogs in need of adoption, got me thinking if this could be done for other charity organizations as well. So, on one had we have the clients asking for a viral video, on the other we have a social responsibility to make sure it goes viral. Not bad for a win-win! All with the click of our mobile-social self. Great stuff from the guys at Colenso BBDO in NZ, and a thought for all of us, next time we do that ever infamous viral video.