The new ad from Max Vitali, featuring Swedish superstar – Robyn, has all the makes of the new type of automotive ads to come from the swede car manufacturer. Vitali’s choice of music which is a preview of what is to come from the collaboration between Robyn and Röyksopp, gives this piece a never-ending tale of our lives with our car.
The scenes of nature, mixed with dark side of the city, as well as the lifelines that it comes with at that time of night, just gets you to want to watch it over again. Obviously a strong statement on how the world is today, Volvo is taking a step into the direction of honest truth on what has become of the use of automobiles and the offset that it comes with, at the cost of nature. What’s beautiful about it, is that life goes on. This ad probably coming from HSI productions.