Month: May 2014

Finally, Puppy Videos That Pays Off


I was not really impressed by the video to say the least – as I’ve seen much better home made ones. The idea of using ad-revenue streams and the power of the click-to-donate is a clear ‘no-brainer’, but why wasn’t it ever done this well.

Pedigree’s new experiment to help dogs in need of adoption, got me thinking if this could be done for other charity organizations as well. So, on one had we have the clients asking for a viral video, on the other we have a social responsibility to make sure it goes viral. Not bad for a win-win! All with the click of our mobile-social self. Great stuff from the guys at Colenso BBDO in NZ, and a thought for all of us, next time we do that ever infamous viral video.

Philips continues its lighting revolution, tweaking LEDs for hydroponic growing


Interesting take on light and sustainable food resources. Great angle from Philips, and expecting more from the lighting giant.

Gigaom

Philips has taken the concept of lighting far beyond the traditional options as it has embraced LEDs. From connected hue bulbs for the consumer to giant sheets of lighting for architects, the company is taking the flexibility and programability offered by LEDs and changing how lighting is used. Much like the internet took the concept of phone calls and augmented that experience until it was so much more, Philips is doing the same with LEDs.

The latest example comes from the Green Sense Farms near Chicago. This indoor farm has outfitted a one-million-cubic-foot growing space with fourteen 25-foot-tall growing towers in two climate-controlled rooms for growing crops. Green Sense has been working with Philips to develop specific lighting recipes for different crops to help increase yields. The Philips LEDs emit the most appropriate wavelength of light for each plant so they can be grown indoors in racks without ever…

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Turning “blamestorms” into brainstorms


So I’ve been reading up on this new framework used in customer interviews, called Jobs To Be Done. It is interesting how some of the applications help strategist and businesses define what is really needed by the customer. What is more interesting about this framework, is how we as consumers hire products to perform a certain function for us, and if it does the function well enough, satisfying both our emotional and social needs, it might just be hired again. Seen in the “Milkshake man” example below in Clayton Christensen’s lecture.

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Our lives seen by Volvo


The new ad from Max Vitali, featuring Swedish superstar – Robyn, has all the makes of the new type of automotive ads to come from the swede car manufacturer. Vitali’s choice of music which is a preview of what is to come from the collaboration between Robyn and Röyksopp, gives this piece a never-ending tale of our lives with our car. 

The scenes of nature, mixed with dark side of the city, as well as the lifelines that it comes with at that time of night, just gets you to want to watch it over again. Obviously a strong statement on how the world is today, Volvo is taking a step into the direction of honest truth on what has become of the use of automobiles and the offset that it comes with, at the cost of nature. What’s beautiful about it, is that life goes on.  This ad probably coming from HSI productions.

Peer To Peer Lending Marketplace Prosper Raises $70M


I’ve heard of crowd-sourced funding like kickstarter, but this is way ahead in terms of new world economy, and the distribution of money. Bitcoin may boast anonymity of, but with some much wealth being thrown around, as seen on Instagram, facebook, and twitter, why not make some money lending it to others, and share the fun? Worth a look into, nevertheless.

TechCrunch

Prosper.com, a peer-to-peer lending marketplace in the U.S., has raised $70 million led by Francisco Partners, a private equity firm with Institutional Venture Partners (IVP) and Phenomen Ventures participating. This brings the companies funding to $145 million. Previous backers include Sequoia Capital, Draper Fisher Jurvetson and Crosslink Capital, Accel Partners, CompuCredit, Omidyar Network, Eric Schmidt’s Tomorrow Ventures and Volition Capital.

Prosper has riden the roller coaster of the peer-to-peer lending, an area which is now leading the disruption in the financial services. Prosper pioneered the concept of people-to-people lending in the U.S with its launch in 2006. The startup hit a rough patch in 2008 when the SEC stopped all lending on the platform because the company didn’t register as a seller of securities.

Peer-to-peer lending was a newly launched model back then and with the then-new climate of heightened regulatory oversight in light of the financial meltdown, the SEC…

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