Ad of the Day – March 14 (London)

There seems to be a trend going on with cold weather and shoots in Northern Europe. This is another example of pure genius when it comes to angles to tell a story. Another couple of great examples are from Volvo, “I am Zlatan –” and “Swedish House Mafia Volvo XC60 –“.


Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: The Red Brick Road
  • Location: London
  • Client: Jagermeister
  • Name: Epic
  • Category: Film
  • Why I like it: Epic indeed. One of the oldest narrative devices (“the journey”) becomes a lovely little film that celebrates camaraderie and an adventurous approach to life. I was worried that the brand linkage was going to be weak, but the end delivers it well (given that Jagermeister is a social drink to be drunk very cold…the connection is credible enough to stand.) A word about the near magical-effect that music can have: watch this again with the volume off and imagine the ad with a rock and roll track. All of a sudden it’s a “bro” booze ad, and it loses 90% of its power. Listen to it again and realize how epic this track is, how it shapes the narrative perfectly…

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