There seems to be a trend going on with cold weather and shoots in Northern Europe. This is another example of pure genius when it comes to angles to tell a story. Another couple of great examples are from Volvo, “I am Zlatan – http://www.youtube.com/watch?v=cbvdzQ7uVPc” and “Swedish House Mafia Volvo XC60 – http://www.youtube.com/watch?v=C-hy2XIa2v8“.
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Agency: The Red Brick Road
- Location: London
- Client: Jagermeister
- Name: Epic
- Category: Film
- Why I like it: Epic indeed. One of the oldest narrative devices (“the journey”) becomes a lovely little film that celebrates camaraderie and an adventurous approach to life. I was worried that the brand linkage was going to be weak, but the end delivers it well (given that Jagermeister is a social drink to be drunk very cold…the connection is credible enough to stand.) A word about the near magical-effect that music can have: watch this again with the volume off and imagine the ad with a rock and roll track. All of a sudden it’s a “bro” booze ad, and it loses 90% of its power. Listen to it again and realize how epic this track is, how it shapes the narrative perfectly…
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