I wanted to share a little discovery on Google Glass, after doing research for an assignment recently. This also goes way back when I was running digital boot-camps, showing colleagues and clients what the future of digital would be like.
Now this was in 2006. Imagine ‘Citizen Journalism’ were perceived to be users reporting news within clusters of Ipod neighbourhoods, via podcasts. Biometric technology was limited but not entirely to RFID identification and biological sensor IDs . And the Internet of things was basically the same challenge that Visa and Mastercard had in determining how much milk is still left in your fridge.
One thing however did not change, and that was Google’s roadmap in how they wanted to make things easier for us to find. The “Beast File” that was released on YouTube, gives a rough idea on why Google wants to know about you.
This leads me to the point of “Glass”, or commonly known as Google Glasses. To me Glass was just another strategy in the challenge of getting a better take up rate on Google +. But after evaluating closely, this was not the case. Google + was already doing well by signing you up for just about anything you do within it’s ecosystem of services.
So they got you sharing documents, group discussions, appointments, hang outs, and this seemed great, but where did Google + fit in all this? That was really the question. And if Google was already doing so well in its advertising offering, what would be Glass’ real reason to exist.
So I decided to take a different approach to this, this happened when I was watching the trailer of ‘book thieve’. Our eyes paints pictures and stories for us to draw, write, or compose a song. This changes every time we have a different experience, based on our emotions and feelings.
Google does this really well with sentiment tracking, and word searches. It tries its best to know what you want and the emotions that might be tied to it. But here is the thing, computers can never tell the difference of context in a phrase…bank could mean financial institution or simply a land beside a body of water. Unless…
So I tried to list down a couple of applications that might be worthy to Google but not our privacy, just to test the limits of Glass and my point. This is what I came up with. (btw, I did have a look at the more worthy apps and ideas of how it will be used, check out its out here )
The “Robocop” wannabe:
So this is a simple idea that is based of a culture that is governed and maintained by high levels of security. So imagine that you watched a lot of ’21 Jump Street’ but never had it in you to be a police officer. With local enforcement law being a lot more collaborative with citizens and open with privacy, you could now opt in by cashing in on your “Privacy Currency”. By being part of an auxiliary police unit in allowing better policing of neighborhoods, crime scenes and total clusters of CCTVs in your Google Glass! Scary, but imagine how much information can be gathered by location, and the sensors that track weather, lighting conditions, and remote identification. A government’s dream come true but nightmare for any citizen.
Lower Insurance Premiums:
So, we’ve seen how insurance companies lowers your premium if you install a camera in your car that records any mishaps or insurance, to get a better record of the incident expediting the claim much faster. Well imagine if you could get better premiums of your insurance plan and its 4-5 riders, if you turned your Glass into an insurance surveillance system to monitor when your body get into any accidents. This sounds crazy, but with more and more people treating their PII (personal identification information) as currency, more companies are leveraging on the thin “privacy laws” that protects you. Something to watch out for, and yes you saw it here first!
So just taking these two examples, it boils down very much on privacy and how much data Google is taking and how much we are allowing to be taken. If Google could monetize what we see each day, and believe you me, they can already identify shapes, logos, faces, and more with their Google ‘Goggles’ technology. How would this make you feel?
So to Google, if your eyes could speak, what could it say to my servers, in order for me to fully understand what you mean by “Bank”. So if you are standing by The Nile, or if you are in front of Barclays in London, or if you are seeing a canned food product and not know what its nutrition facts are or if you have enough money to have it in your grocery list. If you are by the edge of a bridge, and the last call you made was to your best friend…
The secret ingredient to Google’s recipe of ultimate knowledge on mankind is in what we see each day, and with this information, be ready for a whole new shift in their search algorithms, advertising options, and yes, services. But this all boils down to how people receive this thin framed glasses that looks so innocent, yet creepy enough to have a different agenda.