The question of digital in companies today is very much a ROI discussion. In fact it is the negative effect of not understanding it, that has been spreading slowly to not only companies like mine but clients as well. My argument in context to my business, is that this lack of understanding of ROI is stemming primarily in the existing talent gaps resulting in an indirect challenge to an age – old legacy of how companies should run. There are some surprising insights though, that I’ve decided to cut this article into two parts. The talent market itself and what CMOs, brands and agencies think, which I will post later on this week. (more…)
I laughed when I saw this on Adverblog. The video is ingenious, and the story portrayed on how a single word like “Phubbing” was born, aroused my curiosity to see where this was going. You’d be surprised, I tell ya.
So I spent a month and a half in Hawaii with the sis and mum. Tried to get away from the hustle and bustle of life, but after 5 days, I needed to get my hands on a computer terminal.
It was not funny at all. People were hitting the sack at 9PM, as if they forgot the night actually existed. Needless to say, the socialites by this time consisted mostly of Monk Seals and Turtles getting it on before the full moon of October.
I did however get my hands on a very interesting book, called “The Numbers Game: Why Everything You Know About Football Is Wrong”. For those of you that might be wondering what this is all about, watch the movie “Moneyball” starring Brad Pitt to get a better idea on baseball teams in the USA, using stats and players to buy wins.
Now here is where it gets real scary. I was applying some of these principles mentioned by the Author Chris Anderson and David Sally to the world of Advertising. Now Sally’s point of view is that a team like Stoke City did not have to play pretty football to win games. In fact they played without the ball most of the time to ensure they won the game. Now how does one play football without having the ball? I’ll let you guys figure that one out.
What I’m about to state here is that the same concept does to a certain extent apply in the world of advertising agencies. These organisations are so hell bent on doing things the way it has always been done, that they look at weak measures of success to appeal to their vanity rather than really getting successful with their clients or billings.