Branded content makes it to GP @ Cannes


So it’s been a while since my last post. And you guys would probably have seen all the winners this year at Cannes. I would just like to highlight one entry that made it to the grand prix for branded content, a short film series called “The Beauty Inside”. I felt this is a simple but refreshing take on advertising IT products. It’s been a while since we last saw something great from INTEL or Toshiba for that fact.

So how many of us really care what is in our PCs or laptops? Well there was a time, but with mainstream rigs making it a lot more cost effective for consumers. Parts and assembly of computers are just a thing of the past. So we don’t really give a hoot about what’s inside these days. INTEL decided to change this by letting people know that you can change any number of laptops or PCs in your life. It’s what inside that really matters.

The crowd-sourcing element of this getting the public to be featured in the film is great. I think this is by far the most effective way to market a product subtly, and the production value with Topher Grace and Mary Eli-Winstead just adds on the truthfulness of this piece of work. Great work and super judging from Cannes on this one.

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