Ok, so I don’t normally give the FFF to a campaign, but this one is right up there in my books. Lenovo, went way ahead, too far ahead in fact for this one.
I spent a good 3 minutes watching this, just to end up saying “Da F@qqqqqqqqqq”. Good show from Beacon and LB Tokyo. A creative way to sell toughness of a laptop using video.
Here is another great way to use branded content. How to make people go vegetarian and change the face of the earth? Well use Maggie Q and some body painting of course!