Just saw this campaign done by TBWA Belgium. I can’t stress more how this idea was covered in so much creative smut that it actually got through to the clients. Oh wait….”Like” for a Pepsi? Ahhh I’m guessing a couple more creatives in disguise here at work.
Now I’ve also see some work done out of Singapore by Y&R, which I thought had a great idea. A vending machine that was created for Singapore Navy Recruitment. Simple thought, play a game on the machine itself and win a drink. The drink itself has a link to the Naval recruitment website. The cool bit here is that the game is tied closely to soft skills that a potential recruit needs to have. For example acute hearing or detection, linked to being a Sonar operator. The machine will be making its rounds around Singapore at major higher education centres.