Crazy Brazillian and Singaporean hits it big with Viral Idea

Alvaro Bruch (Cheil Singapore) and Nicholas Chng (JWT Singapore) came up with this idea for an app that would get shy Singaporean men talking to girls at bars. Surprising enough this turned into a PR master piece. Check out the video and its results here. The app ran in Harry’s Bar late last year and generated quite a buzz on pop-culture blogs and digital influencers, including getting on App of the Day for PSFK.


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