Crazy Brazillian and Singaporean hits it big with Viral Idea


Alvaro Bruch (Cheil Singapore) and Nicholas Chng (JWT Singapore) came up with this idea for an app that would get shy Singaporean men talking to girls at bars. Surprising enough this turned into a PR master piece. Check out the video and its results here. The app ran in Harry’s Bar late last year and generated quite a buzz on pop-culture blogs and digital influencers, including getting on App of the Day for PSFK.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s