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Belly will run 7-Eleven’s digital loyalty program in 2,600 convenience stores


Quick and dirty way to get more people to use your app. Well, I was going through this Belly loyalty application, and it does show a lot of promise. Wonder how this would pick up in Asia. It really gives me that Grab Taxi vibe of linking up commuters with taxi drivers. Simple and affordable way to get started with your own loyalty programme if you are a merchant.

Originally posted on Gigaom:

Given 7-Eleven participated in digital loyalty startup Belly’s most recent $12 million funding round, you would figure the convenience store giant was bound to start installing Belly’s iPad rewards terminals in retail locations around the country. Well, that roll-out begins began this month, and by the end of this year 2,600 7-Eleven stores in North America will start awarding points and handing out free cups of coffee and Slurpees to Belly’s growing user base.

Belly started out in Chicago as a rewards program for small businesses that didn’t have the resources to create their own amenity programs. Instead of joining a bunch of individual loyalty programs, customers just signed up for one, [company]Belly[/company], using its app to check into iPad terminals at any participating business. Each check-in accrues a certain number of points, which can be exchanged for goods or services determined by the retailer that awarded them, for instance…

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5 Reasons Why I Can’t Get Shit Done In The Office

3 months of working up an appetite for destruction is enough for me to realise why I can’t function in an office environment. Ok, wait a minute, that might be a little harsh. What I meant was, why I can’t function in office environments, today.

I’m a freelance contractor, yes you can say that I am hired to fix people’s problems. I don’t ask, I just get it done. It’s been a good time thus far, but I just find it harder getting shit done in the office. Here’s 5 of my own reasons.


The 10 things I am taking away from Hyper Island

So, it’s been quite a while since my last post. And there is good reason for it. I’ve just finished the major portion of my MA course at Hyper Island. Yes I have this picture to prove it!


The journey however has not ended. And just to add to my collection of experiences that I’ve been through, I am taking these important points to share with those that are thinking of taking the plunge as well.

Get Ready To Be “Wronged”
Yes, at HI there is no wrong or right, so if you think you are coming into this school to show people what a hot-shot you are? You are sadly mistaken! In fact, be ready to have some pretty good answers in your first two weeks, and you would soon realise how uninformed you are.

Forget Books
So this is what I picked up on. Don’t bring note books! Half the time, the slides from the presenters are given, but its all visual aides and that’s about it. The secret to this, is for you to come up with your own notes, in your HEAD! Yes, the coursework is designed for you to question it. So don’t go thinking HI is going to feed you answers.

Enjoyment In Reading
So this is where I found my calling. Read the books that inspire you, not what your friends or New York Times say is a best seller. I found myself struggling in the past to finish books. But at HI, the coursework recommended readings are one of the most interesting and eye-opening. Forget Seth Godin!



Referencing & Organisation
I spent a lot of time at the library and online resources finding for journals and articles. Something I thought was all academic fluff in the past. This however opened up my view on how to approach desktop research more accurately, which helps in my own day to day work.

Mobile Tech
If i said forget notebooks earlier on, perhaps two key assets in your MA journey that might be better are “Evernote” and any E-Reader. Lots of the recommended journals and supported reading for coursework projects comes in PDFs and HBR styled articles. Using a simple mobile device and application to capture and read anywhere is very important, especially if you are lying in bed at night after a long day at work, and have to catch up on some reading.


Be ready to answer your questions
If you are going to ask a question, perhaps a better way of approaching it, is to provide your point of view as your question instead. And then discuss it!

Group Dynamics
HI promotes massive amounts of group collaboration. So if you are an introvert, you might want to be better prepared. The coursework however does cater for individual contribution. Just be ready to be bombarded with open talks, coaching techniques, speaking and lots of hugs!


A space to call your own
There is no such thing as a classroom, its your home. HI is a space where you get away to think, ideate and collaborate. It’s how the students change and evolve with cohorts, that the space evolves as well. For us, this is truly a home environment with a family of people who cares how you progress in your MA.

Celebrate Underachievement
If you think you did badly in school, well think again. HI is a place that rewards you for mistakes. It simply means you need to tell them what you learnt. Being Asian, most of us are not comfortable with this. So a great incentive for those who are feeling less confident of getting through and MA.


Your own agency of friends
You will soon realise that most students who are working, end up not! This is simply how HI works. It shows you your true potential and how, as an individual or cohort, do better things within the digital space.  So be prepared for an unprepared career shift.

I hope this little list might be incentive enough for you to make that change in your life as well. The real learning is actually subjective, and like that paper trail of life experiences seen in that picture above, they are all different for each individual. Its how we bring our own spice of life to it, making it an adventurous journey.

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Pirate Radio, YouTubers And Video Games


Brilliant article by Tadhg Kelly. The question remains, if YouTubers should really be paying game developers for using their content? Well they are earning a potential 4m/year doing humorous game walkthroughs. How harmful is that?

It’s just another business model created from the games industry, just like development, design, publishing, brokering, licensing, etc. Everybody wants a piece of that small pie, and now when the industry extends to the use of games within the branded content segment, it goes back to the stone age of copyright infringement, as the best source to earn money? Come on!

They forget that some of these creators of content, are not being watched because of the games, but the delivery of the content by the creators themselves. In that case, shouldn’t they be doing these developers a service instead? Some of the games or horrendous, in fact I don’t understand how they even make it on STEAM to be honest.

If you have a say this, re-blog this and share your view.

Originally posted on TechCrunch:

Editor’s note: Tadhg Kelly writes a regular column about all things video game for TechCrunch. He is a games industry consultant, freelance designer and the creator of leading design blog What Games Are. You can follow him on Twitter here.

PewDiePie, TotalBiscuit, Vegetta Gaymer, TheDiamondMineCar, VanossGaming. These and many more represent the new frontier of gaming media. They are “YouTubers”, channels on YouTube that record lengthy (known as “Let’s Play”) gameplay videos and use them as footage for episodic, usually comedic, shows.

YouTubing (and similar through services like Twitch) has been gaining momentum for a while, but this year it seems to have broken through into the wider consciousness. Some channels have attained enormous followings and are starting to exert huge influence. Many indie developers report, for example, that YouTubing is far more successful in driving sales than the traditional PR/press machine. Many attribute the initial flocking of users…

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Nvidia thinks ARM is ready for the high performance computing market


This is the first step forward in computing to deconstruct how processors are even designed today. I was recently at a computer store looking for a new graphics card. I came across the AMD Radeon series, it cost half a lung, and best part was the salesperson told me that I needed to remove the entire casing because it gets super hot! like how helpful is that?

So this also leads me up to the point of energy conservation. We tend to forget that these machines we build outputs heat. Coolers are needed to dissipate the heat in order to achieve optimized results, in return more power cycles are needed to deliver this result. Ending in bigger server farms, cooling facilities and not to mention a rising electrical bill at home.

ARM is it? Let’s see what you got…

Originally posted on Gigaom:

Three computer makers have decided to combine Nvidia graphics processors with ARM-based CPU cores for high performance computing — a first for the ARM architecture that has so far dominated the cell phone market. Cirrascale (pictured above), E4 and Eurotech are all building machines that will use the Applied Micro X-Gene boards in conjunction with a nearby GPU to handle the types of performance-heavy workloads popular in the oil and gas, scientific and industrial design industries.

Nvidia has opened up its CUDA code that lets developers compile their code to run on GPUs as a means to get ARM cores into the HPC sector. The combination of a GPU and an Intel x86 processor has become more common in supercomputing, in part because GPUs can do more work per watt than an x86 processor. As supercomputers grow in performance, they are also sucking up far too much energy, leading experts…

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Finally, Puppy Videos That Pays Off

I was not really impressed by the video to say the least – as I’ve seen much better home made ones. The idea of using ad-revenue streams and the power of the click-to-donate is a clear ‘no-brainer’, but why wasn’t it ever done this well.

Pedigree’s new experiment to help dogs in need of adoption, got me thinking if this could be done for other charity organizations as well. So, on one had we have the clients asking for a viral video, on the other we have a social responsibility to make sure it goes viral. Not bad for a win-win! All with the click of our mobile-social self. Great stuff from the guys at Colenso BBDO in NZ, and a thought for all of us, next time we do that ever infamous viral video.

Philips continues its lighting revolution, tweaking LEDs for hydroponic growing


Interesting take on light and sustainable food resources. Great angle from Philips, and expecting more from the lighting giant.

Originally posted on Gigaom:

Philips has taken the concept of lighting far beyond the traditional options as it has embraced LEDs. From connected hue bulbs for the consumer to giant sheets of lighting for architects, the company is taking the flexibility and programability offered by LEDs and changing how lighting is used. Much like the internet took the concept of phone calls and augmented that experience until it was so much more, Philips is doing the same with LEDs.

The latest example comes from the Green Sense Farms near Chicago. This indoor farm has outfitted a one-million-cubic-foot growing space with fourteen 25-foot-tall growing towers in two climate-controlled rooms for growing crops. Green Sense has been working with Philips to develop specific lighting recipes for different crops to help increase yields. The Philips LEDs emit the most appropriate wavelength of light for each plant so they can be grown indoors in racks without ever…

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Turning “blamestorms” into brainstorms

So I’ve been reading up on this new framework used in customer interviews, called Jobs To Be Done. It is interesting how some of the applications help strategist and businesses define what is really needed by the customer. What is more interesting about this framework, is how we as consumers hire products to perform a certain function for us, and if it does the function well enough, satisfying both our emotional and social needs, it might just be hired again. Seen in the “Milkshake man” example below in Clayton Christensen’s lecture.


Our lives seen by Volvo

The new ad from Max Vitali, featuring Swedish superstar – Robyn, has all the makes of the new type of automotive ads to come from the swede car manufacturer. Vitali’s choice of music which is a preview of what is to come from the collaboration between Robyn and Röyksopp, gives this piece a never-ending tale of our lives with our car. 

The scenes of nature, mixed with dark side of the city, as well as the lifelines that it comes with at that time of night, just gets you to want to watch it over again. Obviously a strong statement on how the world is today, Volvo is taking a step into the direction of honest truth on what has become of the use of automobiles and the offset that it comes with, at the cost of nature. What’s beautiful about it, is that life goes on.  This ad probably coming from HSI productions.