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Pirate Radio, YouTubers And Video Games


TheBrood:

Brilliant article by Tadhg Kelly. The question remains, if YouTubers should really be paying game developers for using their content? Well they are earning a potential 4m/year doing humorous game walkthroughs. How harmful is that?

It’s just another business model created from the games industry, just like development, design, publishing, brokering, licensing, etc. Everybody wants a piece of that small pie, and now when the industry extends to the use of games within the branded content segment, it goes back to the stone age of copyright infringement, as the best source to earn money? Come on!

They forget that some of these creators of content, are not being watched because of the games, but the delivery of the content by the creators themselves. In that case, shouldn’t they be doing these developers a service instead? Some of the games or horrendous, in fact I don’t understand how they even make it on STEAM to be honest.

If you have a say this, re-blog this and share your view.

Originally posted on TechCrunch:

Editor’s note: Tadhg Kelly writes a regular column about all things video game for TechCrunch. He is a games industry consultant, freelance designer and the creator of leading design blog What Games Are. You can follow him on Twitter here.

PewDiePie, TotalBiscuit, Vegetta Gaymer, TheDiamondMineCar, VanossGaming. These and many more represent the new frontier of gaming media. They are “YouTubers”, channels on YouTube that record lengthy (known as “Let’s Play”) gameplay videos and use them as footage for episodic, usually comedic, shows.

YouTubing (and similar through services like Twitch) has been gaining momentum for a while, but this year it seems to have broken through into the wider consciousness. Some channels have attained enormous followings and are starting to exert huge influence. Many indie developers report, for example, that YouTubing is far more successful in driving sales than the traditional PR/press machine. Many attribute the initial flocking of users…

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Nvidia thinks ARM is ready for the high performance computing market


TheBrood:

This is the first step forward in computing to deconstruct how processors are even designed today. I was recently at a computer store looking for a new graphics card. I came across the AMD Radeon series, it cost half a lung, and best part was the salesperson told me that I needed to remove the entire casing because it gets super hot! like how helpful is that?

So this also leads me up to the point of energy conservation. We tend to forget that these machines we build outputs heat. Coolers are needed to dissipate the heat in order to achieve optimized results, in return more power cycles are needed to deliver this result. Ending in bigger server farms, cooling facilities and not to mention a rising electrical bill at home.

ARM is it? Let’s see what you got…

Originally posted on Gigaom:

Three computer makers have decided to combine Nvidia graphics processors with ARM-based CPU cores for high performance computing — a first for the ARM architecture that has so far dominated the cell phone market. Cirrascale (pictured above), E4 and Eurotech are all building machines that will use the Applied Micro X-Gene boards in conjunction with a nearby GPU to handle the types of performance-heavy workloads popular in the oil and gas, scientific and industrial design industries.

Nvidia has opened up its CUDA code that lets developers compile their code to run on GPUs as a means to get ARM cores into the HPC sector. The combination of a GPU and an Intel x86 processor has become more common in supercomputing, in part because GPUs can do more work per watt than an x86 processor. As supercomputers grow in performance, they are also sucking up far too much energy, leading experts…

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Finally, Puppy Videos That Pays Off


I was not really impressed by the video to say the least – as I’ve seen much better home made ones. The idea of using ad-revenue streams and the power of the click-to-donate is a clear ‘no-brainer’, but why wasn’t it ever done this well.

Pedigree’s new experiment to help dogs in need of adoption, got me thinking if this could be done for other charity organizations as well. So, on one had we have the clients asking for a viral video, on the other we have a social responsibility to make sure it goes viral. Not bad for a win-win! All with the click of our mobile-social self. Great stuff from the guys at Colenso BBDO in NZ, and a thought for all of us, next time we do that ever infamous viral video.

Philips continues its lighting revolution, tweaking LEDs for hydroponic growing


TheBrood:

Interesting take on light and sustainable food resources. Great angle from Philips, and expecting more from the lighting giant.

Originally posted on Gigaom:

Philips has taken the concept of lighting far beyond the traditional options as it has embraced LEDs. From connected hue bulbs for the consumer to giant sheets of lighting for architects, the company is taking the flexibility and programability offered by LEDs and changing how lighting is used. Much like the internet took the concept of phone calls and augmented that experience until it was so much more, Philips is doing the same with LEDs.

The latest example comes from the Green Sense Farms near Chicago. This indoor farm has outfitted a one-million-cubic-foot growing space with fourteen 25-foot-tall growing towers in two climate-controlled rooms for growing crops. Green Sense has been working with Philips to develop specific lighting recipes for different crops to help increase yields. The Philips LEDs emit the most appropriate wavelength of light for each plant so they can be grown indoors in racks without ever…

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Turning “blamestorms” into brainstorms


So I’ve been reading up on this new framework used in customer interviews, called Jobs To Be Done. It is interesting how some of the applications help strategist and businesses define what is really needed by the customer. What is more interesting about this framework, is how we as consumers hire products to perform a certain function for us, and if it does the function well enough, satisfying both our emotional and social needs, it might just be hired again. Seen in the “Milkshake man” example below in Clayton Christensen’s lecture.

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Our lives seen by Volvo


The new ad from Max Vitali, featuring Swedish superstar – Robyn, has all the makes of the new type of automotive ads to come from the swede car manufacturer. Vitali’s choice of music which is a preview of what is to come from the collaboration between Robyn and Röyksopp, gives this piece a never-ending tale of our lives with our car. 

The scenes of nature, mixed with dark side of the city, as well as the lifelines that it comes with at that time of night, just gets you to want to watch it over again. Obviously a strong statement on how the world is today, Volvo is taking a step into the direction of honest truth on what has become of the use of automobiles and the offset that it comes with, at the cost of nature. What’s beautiful about it, is that life goes on.  This ad probably coming from HSI productions.

Franchise redux: The professionalization of the sharing economy has deep implications


Originally posted on PandoDaily:

McDonalds Editor’s note: This is a guest contribution by Drew Patterson, CEO of Room77 and co-founder of Jetsetter and Kayak.

It has been an eventful two weeks for the sharing economy. New York Attorney General Eric Schneiderman and Airbnb are battling in the courts of law and public opinion. The New York Times delivered a day-in-the-life of a prototypical Airbnb host. Even The Economist weighed in with an op-ed calling for less regulation on these businesses.

But for all Airbnb and Uber’s much deserved “disruptive” acclaim, these businesses have older roots than the hype cycle suggests. According to conventional wisdom, Airbnb and Uber enable “regular individuals” to make a few extra bucks renting out an extra bedroom or giving fellow travelers a ride. They unlock a new class of assets, where fellow consumers share in collaborative consumption.

In fact, while these businesses nailed rapidly changing consumer preferences  –  buying services at…

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Peer To Peer Lending Marketplace Prosper Raises $70M


TheBrood:

I’ve heard of crowd-sourced funding like kickstarter, but this is way ahead in terms of new world economy, and the distribution of money. Bitcoin may boast anonymity of, but with some much wealth being thrown around, as seen on Instagram, facebook, and twitter, why not make some money lending it to others, and share the fun? Worth a look into, nevertheless.

Originally posted on TechCrunch:

Prosper.com, a peer-to-peer lending marketplace in the U.S., has raised $70 million led by Francisco Partners, a private equity firm with Institutional Venture Partners (IVP) and Phenomen Ventures participating. This brings the companies funding to $145 million. Previous backers include Sequoia Capital, Draper Fisher Jurvetson and Crosslink Capital, Accel Partners, CompuCredit, Omidyar Network, Eric Schmidt’s Tomorrow Ventures and Volition Capital.

Prosper has riden the roller coaster of the peer-to-peer lending, an area which is now leading the disruption in the financial services. Prosper pioneered the concept of people-to-people lending in the U.S with its launch in 2006. The startup hit a rough patch in 2008 when the SEC stopped all lending on the platform because the company didn’t register as a seller of securities.

Peer-to-peer lending was a newly launched model back then and with the then-new climate of heightened regulatory oversight in light of the financial meltdown, the SEC…

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Why Comcast’s proposed Apple deal may be even worse for the Internet than its Netflix deal


TheBrood:

Talk about all the wrong stuff. What happens when Apple, or any other brand for that matter can afford a highway and not lane of their own. This is totally hampering the issue of start ups trying to break into the space of CDNs. Ladies and gentleman, capitalism has made it’s way into the internet cloud…

Originally posted on PandoDaily:

apple_update

Apple is reportedly developing a streaming media service that would allow its consumers to get their monthly movie fix through a dedicated set-top box instead of through other services. The company is said to be holding talks with Comcast to negotiate access to a “fast lane” that would prevent its videos from being slowed down because of Internet “congestion” in a deal similar to the one announced — and later condemned — by Netflix earlier this year. Much of the coverage based on the report has focused on how the deal might affect Apple, but there’s something far more insidious about the agreement: It’s the latest evidence of Comcast’s stranglehold on the Internet.

Comcast is effectively creating a two-tier system through which large companies like Apple and Netflix will pay for the ability to reach consumers without having to worry about slow loading times or other infrastructure problems. It’s also trying…

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