So homosexuality was considered a mental disorder up until 1986 and problem gambling was only considered an actual addiction in 2013! Makes you wonder when they are going to throw the book at “Phubbing”, yes that pseudo cool word they term smart device addiction.
This theory first surfaced as an inappropriate way of socializing. In other words, making a situation awkward by pulling out a smart device rather than conversing with the individual in front of you. There are numerous bodies of research on this phenomenon, and its well on its way of being considered a mental disorder, well hopefully that is.
But just stick with me on this one, to see how biennial phubbing actually really is.
So, even if Al Pacino did tip the balance a little in what is accepted in society. The odds of cocaine addiction reaching top of the mental disorder list, is undeniable. On the other hand, how do we condone an activity, that might slowly be chipping away at human culture at its core?
Let’s not forget we have to first admit that having knowledge on the fly is not really needed, or if staying connected at all times, is not a benefit. Imagine the bureaucratic red tape that we’d have to go through just to get this into public debate.
I once remembered cigarettes going through a similar pattern. Now in the dark markets, would smart devices soon be something of a similar nature? hard to digest, but nevertheless food for thought.
What if the newest form of content delivery was optimum but not ideal?
Great reading piece. I could almost see how, in advertising, this really works to make us think back and remember how the crown of creation really developed civilizations of man.
Deep in grained in us, is the nature of where we come from. Experiencing something the easiest, and cheapest is not really what a brand should think about, when it wants more customers. But does enjoyment strike high on ratings, or does it reward the cultural experience.
Source: In every form of content there is an optimum technology and an ideal experience
Ford made headlines at CES this week when it announced a major partnership that will integrate Amazon’s technology into its cars, also following rumors..
Source: The Industrialist’s Dilemma
Had an interesting talk this afternoon with some of my advertising colleagues on the matter of “Does your parents know what you do at the office?”. Surprisingly enough, not a single one of of them did!
Its comforting to know that our table was not the only hapless group that had no designation the world could call our own, but apparently a study done by LinkedIn showed that 1 out of 3 parents don’t really know what their kids do at work as well.
I was on the road, when the news on the radio rattled a news article on the calibre of English used in music today, being likened to 3rd graders. This brought me back to a meme I saw on my newsfeed, seen below.
The wonders of keeping multiple passwords is just beyond me. But then again, after looking at what these hackers did with the Starbucks app, makes me think twice about my Steam account now!
“Despite huge head starts from Pandora and Spotify, which today have 80 and 60 million users, respectively, Apple has 800 million credit cards on file. If it convinces only 10 percent of these cardholders to sign up for a subscription streaming service, it will already have caught up with Pandora and surpassed Spotify.” – I wonder how did he come to this conclusion that all 800 million credit cards are real!!! – minus inactive users – minus existing spottily users using a Mac.
Quick and dirty way to get more people to use your app. Well, I was going through this Belly loyalty application, and it does show a lot of promise. Wonder how this would pick up in Asia. It really gives me that Grab Taxi vibe of linking up commuters with taxi drivers. Simple and affordable way to get started with your own loyalty programme if you are a merchant.