Why isn’t Phubbing A Mental Disorder Yet?!!!

So homosexuality was considered a mental disorder up until 1986 and problem gambling was only considered an actual addiction in 2013! Makes you wonder when they are going to throw the book at “Phubbing”, yes that pseudo cool word they term smart device addiction.

This theory first surfaced as an inappropriate way of socializing. In other words, making a situation awkward by pulling out a smart device rather than conversing with the individual in front of you. There are numerous bodies of research on this phenomenon, and its well on its way of being considered a mental disorder, well hopefully that is.

But just stick with me on this one, to see how biennial phubbing actually really is.


So, even if Al Pacino did tip the balance a little in what is accepted in society. The odds of cocaine addiction reaching top of the mental disorder list, is undeniable. On the other hand, how do we condone an activity, that might slowly be chipping away at human culture at its core?

Let’s not forget we have to first admit that having knowledge on the fly is not really needed, or if staying connected at all times, is not a benefit. Imagine the bureaucratic red tape that we’d have to go through just to get this into public debate.

I once remembered cigarettes going through a similar pattern. Now in the dark markets, would smart devices soon be something of a similar nature? hard to digest, but nevertheless food for thought.



In every form of content there is an optimum technology and an ideal experience

What if the newest form of content delivery was optimum but not ideal?

Great reading piece. I could almost see how, in advertising, this really works to make us think back and remember how the crown of creation really developed civilizations of man.

Deep in grained in us, is the nature of where we come from. Experiencing something the easiest, and cheapest is not really what a brand should think about, when it wants more customers. But does enjoyment strike high on ratings, or does it reward the cultural experience.

Source: In every form of content there is an optimum technology and an ideal experience


Does Your Mother Know You Are Here?

Had an interesting talk this afternoon with some of my advertising colleagues on the matter of “Does your parents know what you do at the office?”. Surprisingly enough, not a single one of of them did!

Its comforting to know that our table was not the only hapless group that had no designation the world could call our own, but apparently a study done by LinkedIn showed that 1 out of 3 parents don’t really know what their kids do at work as well.


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Amazon Echo Can Now Do Some Of Your Shopping For You, Prime Members

There was first the Amazon button, now the voice activated shopping devices. reducing barriers, and getting in earlier on the decision making process is good enough disruption to any supermarket out there. Now all it needs is custom offers by time of day and mood of voice to make that closer more effective. Now that is smart shopping!


Amazon’s Echo speaker/intelligent tube/listening pal revealed a bit more of its true nature today: It can now field voice-powered buying requests, translating your spoken desire for more paper towels into more actual paper towels, for instance. The catch is that it’s restricted to Prime members, it only works with Prime-eligible goods, and you need both a U.S. billing address and a U.S.-based payment method.

To command your smart cylinder to conduct commerce on your behalf, all you need do is use your Wake word, then tell it to reorder whatever item you’re after. This is designed to be an easy way to order again things you’re often already buying rep eats of anyway, so ostensibly Amazon is positioning it as a convenience feature, not a full-fledged shopping alternative.

But you can actually order something new – to an extent. If Echo fails to find what you’re asking for in…

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After years of false starts, Apple is finally poised to kill Spotify and take over streaming music. There’s just one catch…

“Despite huge head starts from Pandora and Spotify, which today have 80 and 60 million users, respectively, Apple has 800 million credit cards on file. If it convinces only 10 percent of these cardholders to sign up for a subscription streaming service, it will already have caught up with Pandora and surpassed Spotify.” – I wonder how did he come to this conclusion that all 800 million credit cards are real!!! – minus inactive users – minus existing spottily users using a Mac.

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TV Characters That Vanished

I would think this might be a fantastic idea on the whereabouts of ad-industry professionals in the next 5 years or so. Well, it might sound harsh, but reading through some of the sad endings to these fictional TV characters, I must say there are very similar nuances.

Funk's House of Geekery

Every year thousands of people vanish without a trace, and some of them do it on television. Over the years TV writers write characters off, and rather than giving them a fitting end they simply stop writing them effectively causing the character to disappear. Because we as television fans do not forget here is a list of TV characters that vanished without a trace.


“Spearchucker” Jones (MASH): When he was introduced in the first season of the legendary show, he was to be utilized by the socially conscious writers to explore race relations. But history worked against them in this instance as they learned that no African American had served in a MASH unit during the Korean War. Stuck between a rock and a hard place the production crew of MASH were forced into making Spearchucker go AWOL so to speak.


Mr. Turner (Boy Meets World):

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Belly will run 7-Eleven’s digital loyalty program in 2,600 convenience stores

Quick and dirty way to get more people to use your app. Well, I was going through this Belly loyalty application, and it does show a lot of promise. Wonder how this would pick up in Asia. It really gives me that Grab Taxi vibe of linking up commuters with taxi drivers. Simple and affordable way to get started with your own loyalty programme if you are a merchant.